Typically, a sales representative will assist the customer in creating their ad design and provides a Proof Copy for review and approval.

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The yellow pages publishers generate profit by selling advertising space or listings under each heading.

Advertising may be sold by a direct sales force or by approved agencies (CMR's).

Telephone directories using the official internet address "yellowpages.xx" exist in 75 different countries.

They are edited by many different phone companies and directory publishers, mostly independent from each other.

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Business owners that utilize phone services other than the local phone company (typically a Bell Company) should make certain that their information has been sent to the publisher for printing in upcoming directories.