Some Wikipedia articles share the same name but are about unique topics.

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The company is an automated, goal-based investing service.

Betterment invests in a portfolio of passive index-tracking equity and fixed income exchange-traded funds (ETFs) and offers both taxable and tax-advantaged investment accounts, including traditional and Roth individual retirement accounts (IRAs).

We recommend avoiding abbreviations with which industry outsiders might be unfamiliar.

For example, instead of writing about “SEO,” we would recommend writing about “search engine optimization (SEO)” and linking this text to a Wikipedia article on this topic, for those who want to learn more. For example, a Microsoft article links to related Wikipedia articles about software, computing, video games and more.

A: Some of our clients have asked if a Wikipedia page for their product or brand can improve their website ranks.

Wikipedia is a free online encyclopedia containing over 30 million articles on a wide variety of topics.

If you only have one or two published articles about your company, consider a somewhat brief Wikipedia page as a start.

You can build up your Wikipedia page content over time, revisiting the Wikipedia page at any time and increasing its content as subsequent media articles are published about your company.

Ideally, citations & references should come from reliable, third party sources such as news/media.