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The ads were so successful that the commercial actors are appearing in a successful series of interactive websites written and produced by GEICO's in-house creative team at Caveman's Crib and most recently, i Heartcavemen.
The gecko first appeared in 1999, during the Screen Actors Guild strike that prevented the use of live actors. Later "wrong number" ads used Dave Kelly as the voice of the gecko.
The original commercial features the Gecko, voiced by actor Kelsey Grammer, who climbs onto a microphone on a podium and utters "This is my final plea: I am a gecko, not to be confused with GEICO, which could save you hundreds on car insurance. In the subsequent commercials with Jake Wood (which portray him as a representative of the company), the gecko speaks with a British Cockney accent, because it would be unexpected, according to Martin Agency's Steve Bassett.
Appeared, with Fred Savage, Alley Mills, Jason Hervey, Olivia d'Abo, Josh Saviano, in an infomercial for Star Vista's "The Wonder Years" DVD collection.
Also appearing: Crystal Mc Kellar, Dan Lauria, Robert Picardo, Ben Stein, Wendel Meldrum, Neal Marlens, Carol Black, Daniel Stern, David M.
One of the commercials, for example, involved him finding a cannon and pressing a button, causing a resulting cannonball to fire out and stick to his face.
The original saying in the commercial was "You could still save money on car insurance.
Animated advertisements were part of the early GEICO Direct ads as well as the "Dumb Things" campaign.
The 15-second long commercials, animated by Bill Plympton, featured a curious little man walking up to an object and eventually getting hurt due to his curiosity of the object.
The commercials use a variety of fictional characters such as Speed Racer, Chatty Cathy, Jed Clampett, and Bill Dutchess.