You have two options: You can embed the live video player — sans chat or access to the video library — or you can embed the Social Stream, which provides access to the video library and chat (Figure 2).Of course, you can embed both, but the result is a bit clunky — two separate but related clumps of content on a page (Figure 3).Otherwise, Ustream is competent throughout, with highlights such as the ability to deliver multiple user-selectable streams.

Corporate sites might also value the ability to moderate all comments before they appear, while all users will appreciate the easy ability to download previous broadcasts.

CHANNEL PAGE Ustream offers very rich channel pages and an equally rich broadcast experience.

This worked well on my desktop and Android players, though on my i OS devices, Ustream simply showed a video window with the message “This content is currently not online” in both the channel player and the embedded players.

During the broadcast, you can add text overlays to your live stream (see Figure 1) or post polls, though neither of these appeared on videos playing on my i Pad or i Pod touch.

Beyond that, Ustream lets you create extensions that display links beneath your videos to products that you sell (on Amazon, i Tunes, or Thumbplay), your Twitter and Facebook pages, and banners that you can link to your website or any other site.

That’s how I created the link to my book beneath the player in Figure 1.

They did appear on my Android-based Toshiba Thrive and in the embedded player.

On the i Pad, Ustream took a few moments to “optimize” the stream, and then it played in a window with frequent pauses for rebuffering.

I also looked at how the embedded player performed on Android and i OS devices and whether the site could embed a video feed into Facebook, as opposed to providing a link back to the channel page.