However, research also found that a quarter of Tinder users are already paying for online dating, compared to one in eight dating site visitors.

Translating these users into Tinder Plus customers will be an important next step for the company in the future.

Swiping right, the app enables users to like another user anonymously or pass on them by swiping left.

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The app is available in over 30 languages now and majority owned by Inter Active Corp (IAC).

By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.

An evaluation by Clickz found that Tinder’s massive growth can be attributed to millennials who predominantly use their mobile phones.

Within a year, the online dating as a category went from desktop to mobile-dominated.

Their methodology seems severely and fundamentally flawed.” Global Web Index confirmed that its data had been based on interviews with 170,000 users worldwide – “it’s not guesswork, and not just the UK, as Tinder has suggested,” a spokesperson said.

By July 2014, Tinder had reached spot three in the top five US dating properties with 3.6m visitors per day, up 1,400% from 2013.

Having limited the number of right swipes on its free app, Tinder jumped from spot No. However, it remained in the top 100 i OS apps during March 2015.

According to Tech Crunch, subscriber estimates for Tinder Plus vary, with Credit Suisse estimating 100,000 and Morgan Stanley 297,000 users.

In line with the above findings, 72% of Tinder’s user base is visiting other online dating sites, with mobile phones the most important access devices at 58%, followed by PCs (54%) and tablets (35%).