Online sexual activity can involve various activities, such as viewing explicitly sexual materials, participating in an exchange of ideas about sex, exchanging sexual messages, and online interactions with at least one other person with the intention of becoming sexually aroused.In his stimulating paper, "Chatting Is Not Cheating," John Portmann defends online lust and characterizes about sex; he maintains that such talking is more similar to flirting than to having a sexual affair.Whenever you have a critical mass on the internet, the sex shows up,” said Terri Senft, a professor specializing in global media at New York University’s Department of Liberal Studies.

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And it’s a service Facebook paid $1 billion to bring into its fold.

But beyond the food porn that regularly tops Instagram’s “most popular” list lurks an abundance of, well, porn porn.

In addition to potential reputational repercussions, any “nudity” or “mature content” could jeopardize Instagram’s access to Apple’s App Store, which has strict modesty standards.

Though the sexual side of a social media site can be a turnoff for some users, companies’ crackdown on the photos can spark -- and has sparked -- its own backlash.

Via photos, comments and hashtags, many Instagram members are inviting other users to join them for “Kik Sex” on the messaging app Kik, where individuals can chat privately or exchange nude photos. Girls who wanna play post a comment and I’ll kik you,” wrote one Instagram user in a post that included the tags “instaboner,” “instac*ck,” “instahorny,” “instap*ssy,” and “f*ckme.” “Don’t be shy. Hit me up hotties." The post received 17 “likes.” Instagram’s adult-content alter ego comes as no surprise: the deluge of explicit imagery accompanies nearly every social network’s transition to the mainstream.

More users invariably means more sex, and the top three most popular social media sites in the U. -- Facebook, Twitter and Pinterest – as well as Tumblr, the tenth most popular, have all struggled to crack down on users whose X-rated postings violate their terms of service.

In the past year, Instagram has grown from 10 million users to 80 million.

“Instagram has moved from a niche thing to something people have heard about, and that means it has a critical mass.

“In terms of why we’re seeing these [graphic images], it has a lot to do with sites like Instagram not being specific enough in their terms of service,” said Tibbals.