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“We’re perpetually fed a line that we’re looking for love in a market that doesn’t value us,” says Marina Adshade, an economics professor in Canada and author of . However, with the gray divorce boom, there are a lot more older people available than ever before.
That said, the dating market for older singles isn’t all that easy. There just aren’t that many available singles our age and the ones who are available are an interesting lot (read Anne Lamott’s funny take of her year on to understand).
"What’s different is how people will go about it, redefined by advances in science and everyday consumer technology." Here's how dating and relationships could look by 2040.
Forget swiping right on Tinder — dates in VR could make things a whole lot easier.
Happn also says that while people might assume that New Year's Eve would follow a similar pattern, with dating activity seeing a boost the week before, it's actually the opposite.
The data shows a spike in the week after New Year's.
A recent study looked into why older women — in this case, women in their 60s and 70s — date. Some had lost satisfying relationships because the men wanted to get married but the women didn’t, sometimes because it would hurt them financially and sometimes because they didn’t want to have to care for anyone else anymore.
A few things became clear to the researchers early on — the women treasured their independence and craved companionship. In fact, many said they were not interesting in caretaking ever again — they’d been there and done that.
“If that were true, they would be lowering their standards. In fact, she notes that older women are a lot more selective than older men and younger women are when it comes to picking a partner If anything, it’s more of a level playing field when it comes to midlife dating.
In a talk before boomers (you can watch it below), Adshade says older women really aren’t disadvantaged on the dating market.
The report predicts how relationships will change over the next 25 years (and discusses how they've already changed in recent years) using e Harmony's user data; historical accounts; and interviews with anthropology, technology, and biomedicine experts.
"People want to be matched — and ultimately form relationships with — like-minded people in the most efficient way possible," e Harmony's UK director Romain Betrand tells Tech Insider.
With new VR technology, we might not only be able to see and hear other people, but touch and smell them too.