MSF has about 200,000 users and a core demographic of 25-36 year olds.

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e Harmony started in 2000, Ok Cupid in 2004, and more recently, a wave of mobile people-swiping apps, like Tinder and Hinge, have become wildly popular.

But is this a positive development or something to be concerned about?

They estimate that 542 people get married every day in the USA having met on their website, accounting for nearly 5pc of new US marriages.

Now operating in over 150 countries, they have noted the need to connect specific groups of people and offer a senior singles section.

How will the story stack up against the greatest films about business?

from Brooklyn, NY for suggesting this week’s topic: Online dating, once a fringe and stigmatized activity, is now over a billion industry.

He signed himself up to a number of "senior dating" sites and interviewed hundreds of single men and women.

What he found was that even though this is one of the fastest growing demographics of single people, most would never consider online dating without their child's encouragement.

Is online dating making the world better and dating more effective, or is something important being lost or sacrificed as a result?