But you don't need to fall victim to a scam in order to be ripped off by the process of finding love online.The second biggest complaint is about high-pressure sales tactics. One of the biggest problems is individuals who felt they were tricked into a subscription, most commonly because they joined what they thought was a free service, and found that to use it properly they had to pay a fee.

Dating Direct, for example, advertises itself as free to join, but as Graham Brooke, a 40-year-old manager from the Midlands, says: "I went through the whole process of signing up and finding people I might want to get in touch with, only to discover I'd have to pay before I could send or open any messages.

So, basically, the free service was worthless, and was just a ruse to get me to sign up." Dawn Barber, a 28-year-old administrator from Kent, tried a few of these sites and was disappointed with them all.

This isn't a huge shock given that the You Gov pollsters found 9% of people lied about their age and 7% about their weight, and that 64% of women agree with the statement that "some of the people who do it are strange". But in some instances, this goes beyond the little white lie to orchestrated, malevolent scams. They strike up a seemingly innocent relationship, and after they have drawn you in, they start asking for money.

One common approach is the 'sick child' scam, where the online lover asks for a small sum for fundraising and if you pay, they start pushing for more and more.

So now we have brought our successful formula on-line to offer you, wherever you live, the chance to connect with like-minded country lovers.

This is the site for you whether you are country-based or a city-dweller who loves gardening, walking, fishing, riding or any other country hobby.Read more » If this is your first time using a dating site, take a look at what some of the most popular people...Read more » Country Loving is a safe and respectable online dating website, chosen and vetted by us, for people like you.Now it has soared in popularity, with a You Gov survey finding 49% of men and 41% of women have used internet dating sites to find love.Sadly, a market this big is bound to breed its fair share of bad deals, rip-offs and out-and-out scams.There are some tell-tale signs: they avoid talking about their personal life in detail; they immediately want to start calling you 'babe' or something equally easy for them to remember; they move fast, and after investing a few weeks stringing you along, start asking for photos or money; their spelling and grammar is pretty awful; and they want to move off the site fairly quickly, preferring to get you to use instant messaging. Ask detailed questions about where they claim to live, and check out the answers.